Our Story

What started as a creative outlet for a mom of six has grown into a 20-year family tradition of bringing joy to our community. When we opened our doors two decades ago, we wanted a place where kids could be kids, and where their mom could bring hers to work.

Fast forward to today: those six kids are all grown up, and they're now the ones running the show alongside us. We bring the business know-how; they bring the trend expertise. When they came back from the New York Toy Fair raving about squishies, we knew we were onto something. It blew up in store and then... The Sqwishing Well was born.

When you shop with us, you're supporting a family that has spent 20 years curating the best, most joyful products we can find. We're not going anywhere, and we can't wait to bring that same love to your doorstep!